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Calls › MS
MS Morgan Stanley · Financial Services

1 research call since Oct 12. Latest view: No clear edge

Last close
$190.13 2026-10-28
1 week
+1.7%
1 month
-1.8%
3 months
-6.4%
1 year
+17.7%
Latest call vs SPY
+0.9% since 2026-10-09
Next earnings
2027-01-14 BMO
Technical scan
Hold rank 74 of 127

Price, last 12 months daily close · markers are published calls

150.00175.00200.00225.002025-10-282026-04-302026-10-28No clear edge · Oct 12, 20262025-10-28: 161.552025-10-29: 160.392025-10-30: 161.602025-10-31: 161.342025-11-03: 161.002025-11-04: 161.352025-11-05: 162.502025-11-06: 160.772025-11-07: 159.732025-11-10: 162.372025-11-11: 163.802025-11-12: 167.162025-11-13: 162.922025-11-14: 161.202025-11-17: 156.862025-11-18: 157.242025-11-19: 159.662025-11-20: 156.132025-11-21: 155.612025-11-24: 160.192025-11-25: 162.752025-11-26: 165.222025-11-28: 166.912025-12-01: 165.742025-12-02: 166.352025-12-03: 170.902025-12-04: 172.052025-12-05: 173.652025-12-08: 173.962025-12-09: 175.932025-12-10: 176.802025-12-11: 177.372025-12-12: 175.522025-12-15: 174.912025-12-16: 173.652025-12-17: 171.972025-12-18: 170.162025-12-19: 174.112025-12-22: 176.852025-12-23: 176.592025-12-24: 178.702025-12-26: 178.922025-12-29: 177.022025-12-30: 176.182025-12-31: 174.652026-01-02: 178.952026-01-05: 183.522026-01-06: 184.712026-01-07: 181.792026-01-08: 181.692026-01-09: 183.302026-01-12: 183.542026-01-13: 179.802026-01-14: 177.852026-01-15: 188.132026-01-16: 186.022026-01-20: 179.152026-01-21: 180.352026-01-22: 180.082026-01-23: 176.102026-01-26: 178.932026-01-27: 179.702026-01-28: 179.382026-01-29: 179.442026-01-30: 180.832026-02-02: 183.102026-02-03: 180.942026-02-04: 178.142026-02-05: 173.942026-02-06: 178.022026-02-09: 180.382026-02-10: 175.972026-02-11: 174.772026-02-12: 166.252026-02-13: 169.302026-02-17: 169.692026-02-18: 174.682026-02-19: 172.492026-02-20: 173.522026-02-23: 165.002026-02-24: 166.972026-02-25: 171.862026-02-26: 175.572026-02-27: 164.712026-03-02: 165.202026-03-03: 164.162026-03-04: 165.772026-03-05: 160.802026-03-06: 158.542026-03-09: 158.722026-03-10: 159.022026-03-11: 159.152026-03-12: 152.702026-03-13: 153.202026-03-16: 154.022026-03-17: 156.132026-03-18: 157.222026-03-19: 156.842026-03-20: 159.732026-03-23: 162.552026-03-24: 164.082026-03-25: 163.862026-03-26: 161.472026-03-27: 156.682026-03-30: 156.662026-03-31: 162.792026-04-01: 164.382026-04-02: 164.022026-04-06: 164.752026-04-07: 166.612026-04-08: 174.122026-04-09: 176.242026-04-10: 175.722026-04-13: 179.192026-04-14: 181.362026-04-15: 189.552026-04-16: 185.302026-04-17: 186.782026-04-20: 188.642026-04-21: 187.272026-04-22: 188.992026-04-23: 186.612026-04-24: 186.042026-04-27: 188.132026-04-28: 188.312026-04-29: 185.062026-04-30: 189.552026-05-01: 189.132026-05-04: 186.982026-05-05: 188.212026-05-06: 192.292026-05-07: 189.132026-05-08: 192.032026-05-11: 190.052026-05-12: 190.832026-05-13: 192.772026-05-14: 193.472026-05-15: 191.462026-05-18: 191.642026-05-19: 188.542026-05-20: 196.692026-05-21: 199.412026-05-22: 199.932026-05-26: 200.662026-05-27: 200.512026-05-28: 202.672026-05-29: 206.862026-06-01: 209.852026-06-02: 213.802026-06-03: 208.992026-06-04: 217.082026-06-05: 210.772026-06-08: 211.082026-06-09: 209.102026-06-10: 205.532026-06-11: 211.502026-06-12: 212.872026-06-15: 216.792026-06-16: 219.622026-06-17: 223.732026-06-18: 221.952026-06-22: 225.852026-06-23: 224.792026-06-24: 218.662026-06-25: 219.832026-06-26: 210.872026-06-29: 210.562026-06-30: 207.902026-07-01: 210.702026-07-02: 212.762026-07-06: 220.882026-07-07: 220.822026-07-08: 216.882026-07-09: 220.912026-07-10: 221.062026-07-13: 219.882026-07-14: 226.422026-07-15: 227.302026-07-16: 217.172026-07-17: 214.322026-07-20: 209.792026-07-21: 215.222026-07-22: 217.302026-07-23: 214.002026-07-24: 213.312026-07-27: 214.562026-07-28: 211.582026-07-29: 203.132026-07-30: 210.062026-07-31: 210.422026-08-03: 211.232026-08-04: 217.042026-08-05: 218.272026-08-06: 213.752026-08-07: 216.332026-08-10: 215.332026-08-11: 215.072026-08-12: 217.642026-08-13: 218.382026-08-14: 217.362026-08-17: 218.212026-08-18: 217.552026-08-19: 214.232026-08-20: 207.452026-08-21: 214.202026-08-24: 214.082026-08-25: 216.772026-08-26: 214.082026-08-27: 214.862026-08-28: 214.772026-08-31: 213.322026-09-01: 211.042026-09-02: 211.822026-09-03: 217.152026-09-04: 217.722026-09-08: 216.242026-09-09: 215.352026-09-10: 212.662026-09-11: 214.382026-09-14: 206.582026-09-15: 206.282026-09-16: 202.422026-09-17: 203.522026-09-18: 202.582026-09-21: 206.122026-09-22: 200.182026-09-23: 198.392026-09-24: 196.322026-09-25: 196.312026-09-28: 193.642026-09-29: 192.762026-09-30: 188.082026-10-01: 188.012026-10-02: 190.312026-10-05: 190.192026-10-06: 191.022026-10-07: 189.712026-10-08: 187.442026-10-09: 190.022026-10-12: 190.022026-10-13: 186.642026-10-14: 181.512026-10-15: 182.102026-10-16: 180.572026-10-19: 178.472026-10-20: 180.402026-10-21: 187.012026-10-22: 183.972026-10-23: 179.492026-10-26: 183.492026-10-27: 186.912026-10-28: 190.13

Current technical signals nightly scan, 2026-10-28

MACD: Bullish Momentum OBV: Bearish Divergence (Distribution)

Notable moves days MS was among the market's biggest movers

  • 2026-10-21  +3.7% Top gainer of the day · $187.01
  • 2026-09-30  -2.4% Top decliner of the day · $188.08

What would change the latest view

  • Bullish relief thesis invalidated if Q3 NNA falls below ~$50B or WM pre-tax margin drops materially below ~27%
  • Bearish 'peak earnings' thesis invalidated if Q3 EPS ≥ ~$3.10 with IB ≥ $2.3B and NNA ≥ $100B
  • Valuation-reset framing invalidated if any disclosed regulatory/credit event emerges that explains the 1.6-sigma move
  • If FY27 consensus EPS is cut >5% in the weeks after the print, the downgrade cycle is fundamental, not valuation-only

All calls on MS

MS No clear edge
Oct 12, 2026 · Morgan Stanley · evidence 6/10

Normalization, partially de-risked already.

MS enters Q3 2026 earnings after an unusual pre-earnings de-rating: -10.7% in a month, RSI ~21, 16% below its 52-week high, driven by valuation-based downgrades (TD Cowen Hold at $210, Erste downgrade, target cuts from BMO/Evercore/Citi/Wells Fargo/Goldman) rather than any disclosed adverse event. Consensus already models sequential normalization from Q2's record quarter, so…

Entry $190.02 (2026-10-09) 1m vs SPY: +0.9% so far

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