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Calls › AMZN
AMZN Amazon.com, Inc. · Consumer Cyclical

1 research call since Oct 13. Latest view: Lean bullish

Last close
$253.10 2026-10-27
1 week
-3.6%
1 month
+1.4%
3 months
+9.6%
1 year
+11.5%
Latest call vs SPY
-1.4% since 2026-10-12
Next earnings
2027-02-03 AMC
Technical scan
Strong Sell rank 127 of 127

Price, last 12 months daily close · markers are published calls

200.00225.00250.00275.002025-10-272026-04-292026-10-27Lean bullish · Oct 13, 20262025-10-27: 226.972025-10-28: 229.252025-10-29: 230.302025-10-30: 222.862025-10-31: 244.222025-11-03: 254.002025-11-04: 249.322025-11-05: 250.202025-11-06: 243.042025-11-07: 244.412025-11-10: 248.402025-11-11: 249.102025-11-12: 244.202025-11-13: 237.582025-11-14: 234.692025-11-17: 232.872025-11-18: 222.552025-11-19: 222.692025-11-20: 217.142025-11-21: 220.692025-11-24: 226.282025-11-25: 229.672025-11-26: 229.162025-11-28: 233.222025-12-01: 233.882025-12-02: 234.422025-12-03: 232.382025-12-04: 229.112025-12-05: 229.532025-12-08: 226.892025-12-09: 227.922025-12-10: 231.782025-12-11: 230.282025-12-12: 226.192025-12-15: 222.542025-12-16: 222.562025-12-17: 221.272025-12-18: 226.762025-12-19: 227.352025-12-22: 228.432025-12-23: 232.142025-12-24: 232.382025-12-26: 232.522025-12-29: 232.072025-12-30: 232.532025-12-31: 230.822026-01-02: 226.502026-01-05: 233.062026-01-06: 240.932026-01-07: 241.562026-01-08: 246.292026-01-09: 247.382026-01-12: 246.472026-01-13: 242.602026-01-14: 236.652026-01-15: 238.182026-01-16: 239.122026-01-20: 231.002026-01-21: 231.312026-01-22: 234.342026-01-23: 239.162026-01-26: 238.422026-01-27: 244.682026-01-28: 243.012026-01-29: 241.732026-01-30: 239.302026-02-02: 242.962026-02-03: 238.622026-02-04: 232.992026-02-05: 222.692026-02-06: 210.322026-02-09: 208.722026-02-10: 206.962026-02-11: 204.082026-02-12: 199.602026-02-13: 198.792026-02-17: 201.152026-02-18: 204.792026-02-19: 204.862026-02-20: 210.112026-02-23: 205.272026-02-24: 208.562026-02-25: 210.642026-02-26: 207.922026-02-27: 210.002026-03-02: 208.392026-03-03: 208.732026-03-04: 216.822026-03-05: 218.942026-03-06: 213.212026-03-09: 213.492026-03-10: 214.332026-03-11: 212.652026-03-12: 209.532026-03-13: 207.672026-03-16: 211.742026-03-17: 215.202026-03-18: 209.872026-03-19: 208.762026-03-20: 205.372026-03-23: 210.142026-03-24: 207.242026-03-25: 211.712026-03-26: 207.542026-03-27: 199.342026-03-30: 200.952026-03-31: 208.272026-04-01: 210.572026-04-02: 209.772026-04-06: 212.792026-04-07: 213.772026-04-08: 221.252026-04-09: 233.652026-04-10: 238.382026-04-13: 239.892026-04-14: 249.022026-04-15: 248.502026-04-16: 249.702026-04-17: 250.562026-04-20: 248.282026-04-21: 249.912026-04-22: 255.362026-04-23: 255.082026-04-24: 263.992026-04-27: 261.122026-04-28: 259.702026-04-29: 263.042026-04-30: 265.062026-05-01: 268.262026-05-04: 272.052026-05-05: 273.552026-05-06: 274.992026-05-07: 271.172026-05-08: 272.682026-05-11: 268.992026-05-12: 265.822026-05-13: 270.132026-05-14: 267.222026-05-15: 264.142026-05-18: 264.862026-05-19: 259.342026-05-20: 265.012026-05-21: 268.462026-05-22: 266.322026-05-26: 265.292026-05-27: 271.852026-05-28: 274.002026-05-29: 270.642026-06-01: 261.262026-06-02: 256.522026-06-03: 250.022026-06-04: 253.792026-06-05: 246.032026-06-08: 245.222026-06-09: 244.192026-06-10: 238.002026-06-11: 241.512026-06-12: 238.552026-06-15: 246.022026-06-16: 246.002026-06-17: 237.502026-06-18: 244.392026-06-22: 232.792026-06-23: 234.112026-06-24: 234.272026-06-25: 227.012026-06-26: 232.692026-06-29: 240.142026-06-30: 238.342026-07-01: 241.702026-07-02: 242.672026-07-06: 244.162026-07-07: 245.982026-07-08: 243.622026-07-09: 247.042026-07-10: 245.342026-07-13: 247.312026-07-14: 247.492026-07-15: 254.962026-07-16: 249.892026-07-17: 247.232026-07-20: 249.992026-07-21: 247.552026-07-22: 244.852026-07-23: 233.662026-07-24: 232.112026-07-27: 231.392026-07-28: 230.862026-07-29: 226.652026-07-30: 235.502026-07-31: 271.582026-08-03: 284.022026-08-04: 277.422026-08-05: 272.652026-08-06: 272.262026-08-07: 274.482026-08-10: 278.092026-08-11: 272.272026-08-12: 267.282026-08-13: 265.132026-08-14: 262.652026-08-17: 261.312026-08-18: 259.452026-08-19: 265.842026-08-20: 260.112026-08-21: 258.632026-08-24: 262.072026-08-25: 261.062026-08-26: 260.282026-08-27: 256.262026-08-28: 266.432026-08-31: 259.772026-09-01: 254.922026-09-02: 254.982026-09-03: 258.902026-09-04: 258.512026-09-08: 256.972026-09-09: 252.402026-09-10: 251.892026-09-11: 256.782026-09-14: 253.542026-09-15: 248.422026-09-16: 245.962026-09-17: 251.192026-09-18: 253.712026-09-21: 258.452026-09-22: 254.982026-09-23: 249.272026-09-24: 249.382026-09-25: 249.672026-09-28: 246.152026-09-29: 246.672026-09-30: 249.152026-10-01: 248.232026-10-02: 251.522026-10-05: 251.402026-10-06: 256.292026-10-07: 259.922026-10-08: 254.062026-10-09: 262.432026-10-12: 259.532026-10-13: 258.582026-10-14: 254.082026-10-15: 254.762026-10-16: 250.002026-10-19: 262.452026-10-20: 262.632026-10-21: 262.372026-10-22: 250.382026-10-23: 248.002026-10-26: 249.092026-10-27: 253.10

Current technical signals nightly scan, 2026-10-27

MACD: Bearish CrossoverOBV: Bearish Divergence (Distribution)

Notable moves days AMZN was among the market's biggest movers

  • 2026-10-19  +5.0% Morgan Stanley top pick · $262.45
  • 2026-08-04  -2.3% Common stock offering · $277.42
  • 2026-07-31  +15.3% earnings · $271.58

What would change the latest view

  • Q3 AWS growth <30% or AWS operating margin compresses materially below ~35%
  • 2027 capex guidance at or above ~$300B without commensurate backlog disclosure
  • NA operating margin falls back below ~6% on tariff absorption
  • Management walks back the '2027 capacity reserved' claim or backlog conversion disappoints
  • Stock breaks below ~$235 post-earnings on guidance rather than multiple noise — an arbitrary technical level chosen as a ~10% de-rating trigger from current price, not tied to any evidence-based support (the actual 52-week low implied by the data is ~$199)

All calls on AMZN

AMZN Lean bullish
Oct 13, 2026 · Amazon.com, Inc. · edge 5.5/10· evidence 6.5/10

Priced-in fear, real fundamentals.

AWS growth re-accelerated to 36.7% (from 28% in Q1) at ~39% operating margins with management stating 2027 capacity largely reserved — evidence that the ~$220B capex program is demand-led, not speculative. Retail margins (NA 7.9%) are expanding despite tariff absorption. The market is applying a conglomerate-wide FCF penalty that ignores segment-level economics: AWS alone…

Entry $259.53 (2026-10-12) 1m vs SPY: -1.4% so far

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